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THC · Brand

Cann

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About Cann

Cann began with a social question: could a cannabis drink fit the occasions when people usually reach for alcohol? Founders Jake and Luke describe wanting to keep spending time with friends while changing what was in their glasses. Their answer became a canned drink combining THC and CBD with ingredients such as citrus juice, botanical flavors and agave.

The range has since spread beyond the original Cann can. Hi Boy is another canned format, while Roadie puts a liquid drink mix into a small packet. Flavor combinations such as Grapefruit Rosemary and Blood Orange Cardamom give the products a recognizable food-and-drink identity. Alongside the drinks, Cann maintains ingredient information, a store locator and a customer FAQ on its website. Its photographs and campaigns center on people getting together.

Cann founders Jake and Luke in a photograph from the brand's About page
The founders, pictured on Cann's own About page.
Two people holding Cann cans beside a blue armchair
A social scene used in Cann's brand story.

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