Commercial transparency
Partnerships, products and paid links
You should be able to tell when a commercial relationship is part of what you’re reading. This is how those relationships will be handled at Afterlo.
Updated
Paid partnerships
If a brand pays for a story, it will be identified as a paid partnership near the start, with the paying brand named. That relationship should be clear before you begin evaluating the piece.
Afterlo remains responsible for the words it publishes. A sponsor’s product information still needs attribution, and a sponsored story must meet the requirements for accurate claims and visible corrections. Payment does not establish that a product works or that its claims have been independently tested.
Affiliate links
If Afterlo can earn a commission when you buy through a link, that relationship will be explained near the link or before the linked recommendations. The explanation will say that a purchase can earn Afterlo money. The phrase “affiliate link” alone should not carry the whole explanation.
A link to a company, product or research paper does not by itself mean Afterlo is paid. This page describes our policy; the disclosure with an individual article or recommendation should identify the actual arrangement.
Supplied products and support
If a product, trip or other support was supplied in connection with coverage, that relationship will be stated with the piece. Receiving a product is different from testing it, and a free sample is different from payment for an article. The wording should tell you what actually happened.
Sending a product or pitching a story does not guarantee coverage or a favourable conclusion. A gift does not turn a maker’s claim into an independently verified fact.
Afterlo’s own interests
If Afterlo covers a product or business it owns, or a contributor has a relevant financial or personal connection, that interest must be identified with the coverage. It should not be presented as an unrelated recommendation.
A brand shown as an editorial reference or mentioned in a guide is not automatically a client, partner or sponsor. We do not ask readers to infer a relationship from a logo, link style or general statement on this page.
Questions and other disclosures
For a question about a relationship, email hello@afterlo.com with the article or link you mean.
The AI assistance policy explains how generated text and visuals are used. The privacy policy covers personal information and email choices. Neither a commercial label nor a general disclaimer replaces accurate reporting about a product.
