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THC · Brand

Wyld

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About Wyld

Wyld's account of its beginnings starts with three college friends and a two-burner stove. The company dates that start to 2016, when it set out to make cannabis edibles with real fruit and natural flavors. Gummies became its main format, with individual flavors giving each product a clear identity on the shelf.

That approach remains visible in the current range: Raspberry, Pear and Huckleberry have different labels and cannabinoid combinations, even though they share the same family of packaging. The brand also describes a wider community role through Wyld Works, its social and environmental responsibility program. Product pages point out that packaging and dosing can change by state, so a familiar flavor name is not enough to identify every version sold under it.

Boots at the edge of a forested mountain viewpoint in a Wyld photograph
From Wyld's account of its origins.

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